Jill Sherer Murray, president of Streetcar Communications, Inc., is an award-winning freelance writer and consultant.

Jill Sherer Murray continues to play a critical role in developing and executing internal science-based educational programs for Gatorade associates. Jill designed and moderates day-long seminars that help attendees understand the fundamental scientific principles underlying Gatorade efficacy and how to apply that knowledge in their jobs. Jill's creative, yet simple and straightforward style has taken our seminar series to a new level of effectiveness. Her capacity to clearly craft and communicate key concepts and messages has been extremely helpful as we continue to refine and improve the seminars. Jill's moderating/teaching style is upbeat, energetic, fun, and effective, drawing uniformly positive reviews on end-of-day evaluations. And her willingness to try different approaches and integrate new information has helped the Gatorade seminars keep pace with changing business needs.
--Dr. Robert Murray,
Director of the Gatorade Sports Science Institute

Jill Sherer Murray is a terrific writer and a true 360-degree thinker. She is able to tackle marketing issues with a fresh look that always keeps the specific audience in mind--whether that's an athlete, a mom or a nutrition professional. She facilitated several focus groups for Quaker oatmeal with registered dietitians, and really helped us uncover some new opportunities for the brand. She also helped on Tropicana--with a project to assess the positive attributes of the brand and to identify the issues to turn them into opportunities. On Gatorade, she added so much value with her writing (for print, electronic and digital media) and strategic skills. She gets things done and she's a real team player."
--Lisa Carlson, MS, RD,
Director of Professional Marketing for Quaker-Tropicana

Experiencing one of Jill Sherer Murray’s seminars is exactly what I needed to respond more effectively and concisely to our consumers. My emails have been generally easier to write and seem to flow better since her lecture. The enhanced connection that I feel to my responses, as a result of her workshop, has also made me a better reader of what the customer's priorities are and how to best address them. My responses are cleaner and more concise, and it often takes me less time to write them. Sherer Murray gave some great examples, explanations, and tools to help avoid stiff and overly formal style. Overall, I feel like her instruction had a liberating effect on my ability to respond better to our customers in content, structure, style, and productivity.
--A workshop participant, Telerx

Jill Sherer Murray has helped me ghostwrite several books for clients, including books on business, health, finance, and real estate. A New York Times bestselling author myself, I know good work--and talent--when I see it. She is also a quick study, a deft researcher, and a highly skilled wordsmith who can nail one voice over another with little if any direction. Her copy is always clean, on target, and engaging. I know that when I assign her a project, it's going to get the professional overhaul it needs. And I'm going to get the work on or before deadline. A journalist who has learned over the years how to translate the best of those competencies to other projects with creativity, imagination, and accuracy, she is a most valuable asset to my business.
--Brian O'Connell, author and owner of Deadlines Ink

Based on Jill's creative talent and passion for writing, I recommended her for the position of writing consultant/instructor for the Quaker/Tropicana/Gatorade dedicated email team in Consumer Relations. The team immediately and positively responded to her workshops and instruction style. Their writing significantly improved as evidenced by 90+ scores on a consumer satisfaction survey. As a result, Pepsi, our parent company, hired Jill as a writing consultant across the organization. She possesses the highest personal and professional credentials, is an excellent writer, teacher and motivator, and works incredibly well with people of all ages, gender, education, background and cultures. I entrust my entire email team to her and I am accountable for their performance. They're in excellent hands.
--Ellen Lochhead, Senior Manager Consumer Response, Quaker/Tropicana/Gatorade

Jill is a true pleasure to work with; she is a hard worker who gets the job done right and on time. Her humor and conversational tone drew in readers of a wide age range, from young adult to 100+. She writes in such a way that invites readers to stay with the story and find out what happens to her skillfully-drawn characters. She is an asset to any project.

--Maureen Healy, Former Senior Associate Editor,
Shape Magazine

Jill is exceptionally bright and able to understand complex issues and process information to a level appropriate to her audience. Her writing demonstrates her ability to gather, verify, and merge information from various sources into a cohesive, well structured, and entertaining article. Our work was always accurately and fairly represented in her work.

--Kathy Tighe Miller, former Director,
Magellan Management Group

We have Jill Sherer to thank for a computer-based training program that, while educational, is also accessible, non-techie and fun. She has brought a fresh style of writing that makes this course a lot more engaging to associates than many of our other [projects].

--Judith Reymond, former learning and development expert at Hewitt Associates

We were incredibly pleased with Jill Sherer's presentation at our recent Editors Workshop. She really captured the audience's attention with her practical tips, relatable vernacular, and candid approach. I've already received several comments from our editors that her suggestions on how to write better editorials have come
in handy.

--Silvia Foti, Former Managing Editor, AGD Impact

"Stellar!" "Amazing!" "Loved it!" Everyone was raving about you on the evaluations. You created quite a buzz. Thanks for coming to the MCCC Writers Conference and doing a kick-butt job with your blogging workshop. You rock.
--Dana Murray Resente, Coordinator,
Mongtomery County Community College Writers Conference